![]() Me too, especially if Qobuz hits Canada at the same time as it hits the U.S. Personally, as a TIDAL HiFi subscriber I’m rooting for both companies to succeed. Time will tell, and not much more time at that. I’m suggesting that TIDAL and Qobuz know exactly what sort of business they’re in and have picked their respective minimum target market types and sizes needed to achieve profitability, and have geared up to hit and then exceed those targets in the time frame in which it all has to be done before core investors jump ship and tank both companies. I’m happy that I can afford it.ĭepending on which publications you read, TIDAL will either be out of business before the end of 2018 or in the black in early 2019 (or have I got the years reversed?). If Jazz FM pleads for a bump, I’ll raise my monthly contribution to $30. Anyway, again, I’m personally not looking for the lowest price but rather the best possible quality at what I consider to be a sensibly profitable price for the company providing the music to me. Of course, that’s one of the great attractions of a great radio station. I contribute $20 a month to Jazz FM as well because I love the station and because I love the whole feeling that they’re curating jazz across a couple of dozen different programs and hosts just for me. The station runs quarterly on-air fund raising campaigns. It’s a non-profit, it’s superb, its signal is astonishingly good, and because it’s a non-profit there are a bare minimum of commercials. I also listen to JazzFM 91.1 FM radio in Toronto. If TIDAL decides to raise its HiFi subscription to $25 or $30/month, I’ll pay it. ![]() At $20 a month, I’m getting more than my money’s worth. I listen to an average of eight new albums - ones I’ve never heard before and that I’ve never owned in any format previously - every month on TIDAL HiFi, all at 16/44.1 at between 850-1411 kbps FLAC. Lower subscriptions rates, at this point, I think just means a faster cash burn rate for the companies and a consequentially rapid cash flow crunch where they have to go back to VC’s for another round and to existing investors for yet another cash call. Both companies would still die, but one would die with a larger subscriber base. As for dangling a lower price than TIDAL for its 16/44 stream, I have the sinking feeling that’s an approach that might never succeed, because in this market there’s a high probability that it could result in a race to the bottom. Click to expand.Me too, especially if Qobuz hits Canada at the same time as it hits the U.S.
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